Blog
Win the Name Game with These 4 Tips
A great name can help break through a crowded marketplace, build brand awareness, and drive sales. But how do you know if you've chosen the right name? That's where a naming evaluation comes in.
Navigating Business Uncertainty with Curiosity
Uncertainty and curiosity share a common thread – the unknown. But while uncertainty can make the unknown feel difficult or dangerous, curiosity can flip it on its head, turning a problem into an opportunity to learn something new.
6 Reasons to Invest in Your Employer Brand
When people see that your company is a great place to work, they're more likely to trust and do business with you. But strong employer brands don’t make themselves, they require the same type of thoughtful planning and care that external plans do.
The Trifecta of Brand Trust
Whether your brand is on a mission to save the world or simply to help people save time making dinner, it all comes down to trust.
In order to become loyal customers, people have to believe in your brand; but they don’t just want to believe that your brand can succeed in simply keeping its brand promise, loyal customers must also believe that your brand cares about their success in return.
PSA: Not All Research Needs to Be Statistically Significant
If you get your mind set on collecting statistically significant data, you’ve eliminated the entire category of qualitative research, which is more useful when you’re trying to generate ideas, looking for themes, or seeking to understand why something is or isn’t happening.
Digging Deeper with Follow-Up Questions
Experienced researchers layer in follow-up questions and probes to maximize the quality and the quantity of information obtained in a session. Here’s why.
Making the Case for Research Amid Budget Cuts
It’s no secret that the economy has lost some momentum. Despite consumer confidence remaining strong amid the threat of a recession, the IMF projected global growth to fall from an estimated 3.4% in 2022 to 2.8% in 2023.
Findings vs. Insights
Insights are delivered in a simple, sharable format that are meaningful, create clarity and often reveal something new.
Sharing insights with clients is at the core to our identity, services and business model. It is a touchstone for all decision-making.
2 Questions to Demystify Experience Research
With the definition of experience becoming so broad, we often find clients unsure about where they can best use research to inform the experience they create for their customers. We help them narrow in on where consumer insights can make the biggest impact by asking two key questions to start…
Stay Relevant in Your Role Using Customer Research
Telling the same old stories can make senior leaders appear out-of-date. Update your story collection and position yourself as active and up on the current trends through fresh customer research.
Customer Insights Could Help You Land that Next Job
Use customer research as a way to showcase your initiative, process, leadership, logical and creative thinking and presentation skills… everything you might need to land yourself a new role.
Talking to Your Customers Can Make You a Better Leader From Day One
Prioritizing customer research in your new role is an effective way to learn quickly and creates an opportunity to showcase your logical and creative capabilities.
Innovate While You Validate
We really love when a client sees the opportunity to go a step further and generate entirely new ideas through qualitative research.
No matter what question we’re trying to answer, we always look for common themes or patterns among respondents. For instance, a client might simply want to know whether their audience responds more positively to concept A or concept B. Simple enough, we can give you that answer…
The Buzz from the QRCA 2023 Conference
We had a great time at QRCA’s annual conference in Charlotte. Six things stood out to us, including the qual industry’s reaction to AI, Gen Z & Alpha’s attitudes about data privacy and the reason empathy is more important than ever.
Your Employees Have Feelings Too
Asking how employees feel about your brand is important, but it puts the brand at the center of the conversation. Asking employees how your company makes them feel is a different question – and it can uncover opportunities for improvements in everything from retention and recruitment to internal communication and HR processes.
5 Questions We Ask at the Start of Every Project
Here are five questions that you can expect us to ask at the start of a project.
3 Times When a Survey’s Not Enough
Often surveys are the first thing that comes to mind when “customer insights” or “employee research” are mentioned. But surveys are not always the best tool for the job. An experienced research partner can help determine the right approach based on the specific questions you need to answer.
Quali-Quant: The Best of Both Worlds (and Very Fun to Say!)
Part qualitative, part quantitative. A quali-quant approach takes the best of each methodology and integrates them, producing results that are truly greater than the sum of its parts.
How to Approach Your 2023 Research Budget
‘Tis the season when we all set our sights on the possibilities of the year to come. The new year is an opportunity to assess our accomplishments, set new goals and focus on new challenges. And now is when you should be earmarking part of next year’s budget for consumer research.
4 Places Where Qualitative Research Can Make You A Better Marketer
Qualitative research (collecting and analyzing non-numerical data to understand how people think, feel or behave) can help marketers answer key questions about brand, product, loyalty and digital touchpoints.