Inquisitive is a women-owned business that performs qualitative research for consumer brands. We work with curious leaders and their trusted agency partners to explore preferences, attitudes, motivations, and behaviors.

We love to ask questions. We’re also experienced brand strategists, communication advisors, and marketers who understand the full spectrum of decisions that are required to take a brand from vision to success. We choose to specialize in brand research because we believe that’s where we can make the biggest difference for our clients.

We understand what you’re trying to achieve, which allows us to deliver insights you can use. Because you should love the research (almost) as much as we do.

Leadership

Katharine Kelly, Founder and Chief Strategy Officer
Katharine has been asking questions professionally for more than 20 years. Her curiosity and storytelling skills have been put to use as a brand strategist, retail innovation leader and strategic communicator for iconic brands including Target, Whole Foods, Dell and King Arthur Baking Company.

Katharine earned her degree in Journalism from the University of Minnesota, as well as certifications in Qualitative Research from the Insights Association and Digital Marketing from the University of St. Thomas.

Aside from her family and dogs, travel and eating are Katharine’s favorite things. People are often surprised to learn that she has a deep love for Las Vegas and slot machines, which she thinks is a compliment, but can you say more about that?

Jodi McGee, Founder and Chief Insights Officer
Jodi is a lifelong learner with a passion for asking questions. She channels her curiosity into helping brands understand what their stakeholders and customers think, feel and believe.

For much of her career, she has used data to build strategic communication plans and programming and offered counsel to senior leaders at growth companies.

Jodi earned a Marketing degree from Georgetown University, received her certification in Marketing Research from UC Davis and studied abroad at the Universidad de Autonoma in Madrid, Spain.

Jodi lives outside of Philadelphia and enjoys hiking, reading, trivia nights and travel.