Workshops

Whether you’re looking to jumpstart new thinking or gain alignment on next steps, Inquisitive Insights will facilitate an interactive session grounded in the principles of consumer research. 

Workshops are ideal for team-building, and they are also a great option for leaders working to build organizational buy-in to make insights a more formal or ongoing component of business strategy.

Learn more about our workshops below. Contact us to start planning today.

Audience Exploration
This is where to start in your brand journey when you’re not sure where to start. First, we guide participants through the Six Foundational Questions Every Brand Should Be Able to Answer. Then, together, we figure out what you already know about your customers (and prospects), where you’re just guessing, and what key questions need to be answered in order to accomplish your goals.

Designed for: Organizations needing to establish or level-set on who their target audience really is (or how they’ve changed), including what is already known about your customers, what assumptions are being made, and what key pieces of information are missing. This workshop will help create a picture of your customer and clarify which consumer research should be prioritized based on your objectives.

Specs:

  • 3-hour workshop 

  • Interactive exercises that reveal the knowns and need-to-knows about your target audience

  • Pre-work to prep participants for discussion

  • Two professional facilitators

  • Up to 14 participants

  • In-person or via Zoom

Consumer Close-up
This half-day workshop immerses you in the behaviors, needs, wants and perceptions of your target audience through real customer interviews. Whether you’re looking to better understand the role your brand plays in their lives or want to get their views on a specific trend, Inquisitive goes out and speaks to your consumers in advance and brings you the video highlights in a digestible format that builds empathy and supports consumer-driven decision making. Your team will leave this session energized, with a renewed focus on the value your brand can deliver. 

Designed for: Teams looking to unlock new ideas, better decision-making and higher performance by getting a better understanding of the real people behind your customer data. 

Specs:

  • 4-hour workshop 

  • Features video highlights from 6-8 interviews with your target consumers

  • Two professional facilitators

  • Limit 10 participants (For larger teams, we can run additional sessions using the same customer interviews.)

  • In-person or via Zoom (preferred in-person)

Experience Exploration
This full-day workshop immerses your team in who your customers are and how they experience your brand. Through video diaries and/or mobile shop-alongs, we learn about consumer priorities and see them in action as they shop your store, use your service, or unbox your latest product. Inquisitive conducts the research in advance and brings the most insightful moments to this session. We then facilitate an interactive discussion about what’s working, where there are opportunities and what new ideas were sparked in the process. Your team will walk away with greater empathy for your customers, alignment on wins and opportunities, and real customer anecdotes. Competitor experiences can also be evaluated. 

Designed for: Teams who make decisions that impact the customer experience but may not always have the opportunity see things from the customer point-of-view, or who need inspiration to improve an experience. 

Specs:

  • Full day workshop

  • Features highlights from 6-8 video diaries and/or shop-alongs with target consumers

  • Two professional facilitators

  • Limit 10 participants (For larger teams, we can run additional sessions using the same customer research.)

  • In-person or via Zoom (preferred in-person)

Innovation Inquiry
Grounded in the innovation framework of desirability, feasibility, and viability, this half-day workshop will spark the ideation process by offering a window into the needs, desires and pain points of your consumers. Inquisitive will speak with real consumers in your category in advance and share the most revealing moments in our session. From there, interactive exercises will guide participants through ideation and high-level prioritization so the team walks away with big ideas ready for further exploration and refinement. This can be a catalyst for a major innovation effort, or a fun activity to get people thinking differently about their work. 

Intended for: Any team looking to generate new ideas, innovate a brand experience or design new products. 

Specs:

  • 5-hour workshop

  • Features highlights from 6-8 interviews with category consumers

  • Two professional facilitators

  • Limit 10 participants (For larger teams, we can run additional sessions using the same research.)

  • In-person or via Zoom

Custom Workshops
Looking for something else? We’re happy to partner with clients on custom insights workshops built around your priorities.