Insights are delivered in a simple, sharable format that are meaningful, create clarity and often reveal something new. 

Sharing insights with clients is at the core to our identity, services and business model. It is a touchstone for all decision-making.

Telling the same old stories can make senior leaders appear out-of-date. Update your story collection and position yourself as active and up on the current trends through fresh customer research.

Use customer research as a way to showcase your initiative, process, leadership, logical and creative thinking and presentation skills… everything you might need to land yourself a new role.

Prioritizing customer research in your new role is an effective way to learn quickly and creates an opportunity to showcase your logical and creative capabilities.

We had a great time at QRCA’s annual conference in Charlotte. Six things stood out to us, including the qual industry’s reaction to AI, Gen Z & Alpha’s attitudes about data privacy and the reason empathy is more important than ever.

Here are five questions that you can expect us to ask at the start of a project.

Often surveys are the first thing that comes to mind when “customer insights” or “employee research” are mentioned. But surveys are not always the best tool for the job. An experienced research partner can help determine the right approach based on the specific questions you need to answer.

Part qualitative, part quantitative. A quali-quant approach takes the best of each methodology and integrates them, producing results that are truly greater than the sum of its parts.

Qualitative research (collecting and analyzing non-numerical data to understand how people think, feel or behave) can help marketers answer key questions about brand, product, loyalty and digital touchpoints.

Partnering with experts for stakeholder interviews will reduce bias, bolster credibility, produce better data, save you time and ill set you up for more successful results.

It is so easy to let emotions take over when faced with a new or unfamiliar situation. But what if we put aside all of the emotion and ego and simply responded with the truth?

Qualitative research works especially well when trying to innovate, moving into a new space (where you don’t have much historical knowledge) or seeking to understand your audience’s unmet needs.

If you are not actively learning about your customers, you risk approaching your business problems from a place of false security. Armed with ongoing insights, you will be able to make better decisions for your brand and avoid getting stuck on Mount Stupid.

Too often, organizations conduct an employee engagement survey but then leave digging deeper into the data and determining how to best affect change up to individual leaders. Employee engagement focus groups help leaders more efficiently create an action plan by identifying the wins and opportunities that are most important to the team and effective ways to solve key issues.