Join Us: Building the Business Case for Consumer Research
It’s hard to tell what’s coming next these days. Budgets are tight. Priorities keep shifting. And for a lot of teams, research can feel like something that’s nice to have—but easy to push off.
We get it. But we also know that when things feel uncertain, getting closer to your customers is one of the few things that actually brings clarity.
That’s why we’re hosting a 30-minute webinar called “Building the Business Case for Consumer Research” on June 11 at 1pm Eastern/noon Central.
It’s designed for marketing and innovation leaders who believe in the value of insight but need help making the case for it internally.
We’ll talk about:
Why “data-driven” decision-making still trips up so many teams
What research actually costs
Common concerns about time and ROI—and how to address them
What it really costs to not do consumer research
If you’re trying to move your organization forward but feel stuck in the swirl of uncertainty, this session is for you. No hype. Just a practical conversation about how research can help you lead with more focus, more confidence, and less guesswork.
